Three Big Brand Names in Singapore

In investment, it is critically important to stay with winners. Big winners often and should have big brands. I can recognize three such brand names:

• The Singapore Government: whether it is about foreign investment or infrastructure or city planning, the Singapore government is almost always way ahead of others in recognizing its importance. As manager of Singapore Inc., it has admirable track record of more than 40 years. So next time things look terrible (like Asian financial crisis or SARs crisis in the past), have faith in them. Singapore Inc. will bounce back.

• The Singapore Airline (SIA): those who have travelled SIA would like to stick with it; those who have not would like to try it in the future. Travel being so much part of the globalized world, demand for travel can only go up. SIA will be a key beneficiary of this big trend.

• The Tiger beer: it has a great name and a very desirable image (of having a good time). With a solid regional presence, it will go from strength to strength.